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The Shinano Mainichi Shimbun newspaper was first published on July 5, 1873, and is one of Japan's oldest. Its headquarters are divided between Nagano City, host of the 1998 Winter Olympics, and Matsumoto City, known as the gateway to Japan's Northern Alps. The newspaper celebrated its 130th anniversary in 2003. Shinano Mainichi Shimbun is distributed primarily in Nagano Prefecture, where it is called "Shinmai", for short. The morning edition sells about 480,000 copies, and is read by nearly 62% of all households, making Shinano Mainichi Shimbun a powerful advertising tool for businesses and other organizations. The Shinano Mainichi Shimbun is trusted by its large audience due to its policies of fair reporting and editorial independence. After World War II, changes in the newspaper were made. New technologies were introduced, and a new system of management was established. In recognition of these achievements, the Shinano Mainichi Shimbun newspaper has been given the Nihon Shimbun Kyokai Awards eight times in three categories: reporting, management, and technology. In 1991, we received the Kikuchi Kan Prize for our series of stories on foreign laborers in Japan. Although "Shinmai" remains our primary business, we are now striving to provide comprehensive information services by building up our database, expanding into cable television news programs, and entering other new markets as well. Brief history of the Shinano Mainichi Shimbun Newspaper 1873: First issue published on July 5 as "Nagano Shinpo." 1881: Newspaper's name changed to "Shinano Mainichi Shimbun." 1908: Rotary press introduced. 1922: Nagano Prefecture's first evening edition launched. 1961: Shinano Mainichi Shimbun" became Japan's first newspaper to fully mechanize production by Kanji teletype. 1979: "COSMOS" computer-based newspaper production system completed. 1991: "New COSMOS" computer system incorporating artificial intelligence technology completed. 1994: Shiojiri Printing Center completed. 1998: Nagano Winter Olympic official newspaper released. 2001: Nagano Printing Center completed. Success in 40-page consecutive color printing. Nihon Shinbun Kyokai Awards received 1961: In recognition of complete mechanization of newspaper production by Kanji-teletype. 1964: For stories on the first successful ascent of Gyachunkan in the Himalayas. 1980: For the COSMOS computerized newspaper production system, and improvement of letter Offset Rotary Printing Machine at Matsumoto head office. 1985: For the photographic series, "A New Chronicle of Shinano's Flora and Fauna". 1992: For the New COSMOS computerized newspaper production system. 1999: For the series of feature stories, "Future of the Care System for the Aged" 2002: For administrative reform by entire staff computer input Circulation : about 482,644(morning edition, Jan. 2005) Share of all subscribing households in Nagano Prefecture : 62% Contents Previous Next